PUB-610: Communication for Behavior Change Homework Help.


PUB-610: The communication for behavior change course focuses on using communication to positively influence the understanding of health information, decision making, and health behavior. Students examine ways to serve as public health change agents through effective and ethical communication practices. Through an emphasis on health literacy and cultural competence, students learn to design public health communications and select appropriate communication channels for a variety of audiences, including individuals and communities. Students also consider the role of the public health professional as a trusted source of health information and examine strategies for combating misinformation within communities.

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What is behavior change communication?

Definitions of behavior change communication:

  • Behavior change communication (BCC) is a communication strategy which inspires individual/community to change their behavior. It is a strategy that triggers people/society/communities to adopt healthy, beneficial, and positive behavioral practices.
  • BCC is an effective communication approach that helps to promote changes in knowledge, attitudes, norms, beliefs, and behaviors
  • It is an interactive process with communities (as incorporated with a general program) to create custom-fitted messages and methodologies using an assortment of correspondence channels to create positive practices; advance and support individual, network, and cultural conduct change; and keep up suitable practices.
  • BCC is a powerful and central human interaction – communication – which positively influences dimensions of health and well-being.
  • BCC is described by its straight approach towards changing behavior which is different to traditional IEC materials as IEC materials are not considered for creating awareness and giving information as compared to BCC.

Characteristics of behavior change communication messages?

BCC messages should meet several guidelines. The BCC messages should be:

  • Research centered
  • Client-centered
  • Benefit Leaning
  • Service Interrelated
  • Professionally developed, and interrelated to behavior change

Benefits of behavior change communication.

  1. BCC results in to increase in knowledge and attitude of the people
  2. It helps to trigger and stimulate people for adopting positive behavioral approaches
  3. BCC promotes appropriate and essential attitude change
  4. As BCC strategies and messages are personalized for specific target groups, these strategies are efficient and effective.
  5. BCC approaches are more sustainable and acceptable
  6. BCC aids to increase learning and skills
  7. It improves aptitudes and feeling of self-adequacy
  8. At an individual level, BCC helps in learning, mindfulness, convictions, and sentiments about wellbeing practices. Thus, it plays an important role in deciding wellbeing conduct.
  9. At the community level, the BCC approach stimulates the community to take ownership of the approach. Moreover, it will also help the community to replicate the positive practices on a bigger level.
  10. At the national level, BCC plays a significant role in lobbying & advocacy of certain practices. These approaches will support and encourage the government and other stakeholders to bring a positive whim among all the citizens for adopting positive behavioral practices.

What are the guiding principles of BCC?

There are several guiding principles of behavior change communication. These guiding principles include the following:

  • BCC should be integrated with the goal and objective of the program
  • Formative BCC assessments must be carried out while developing BCC messages
  • The target population must participate during BCC development
  • Key and direct stakeholders need to be involved from the design stage of BCC
  • Pre-testing must be done for effective BCC materials
  • BCC programs must involve planning for monitoring and evaluation and BCC strategies must be positive and action-oriented.

Steps in creating effective BCC messages.

1. Analysis

This step involves understanding the idea of the issues and hindrances to change. Afterward, tune in to a potential group of spectators, survey existing project approaches, assets, qualities, and shortcomings and investigate correspondence assets.

2. Strategic Design

This stage involves settling on destinations, recognize crowd portions, position the idea for the group of spectators. Additionally, you can explain the conduct change model to be utilized, select channels of correspondence, plan for relational discourse, draw up an activity plan, and structure for assessment.

3. Development, Pretesting, Revision, and Production

During this step, you create message ideas, pretest with a group of spectator’s individuals and guards. Afterward, amend and produce messages/materials and pretest new and existing materials.

4. The executives, implementation, and monitoring

The fourth step involves implementing the BCC and carrying out continuous monitoring to see the positive and negative effects. Additionally, you can conduct a critical analysis of the approach while making sure that the messages coherent with the objective of the BCC.

5. Making arrangements for continuity

During the last step of creating an effective BCC strategy, adjust to changing conditions and plan for progression and independence.


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