Identify and create sensory elements of visual media communication to attract viewer attention. You are a member of a committee at your child’s school. The committee has been assigned the task to design a flyer for the students to take home to their parents. The purpose of the flyer is to notify parents about the upcoming Field Day for all students. They have specified that it can only be one-page in length, and they have encouraged creativity to catch the eyes of the parents. Several parents wish to participate, so the leader of the committee creates a fun flyer competition. She asks that each person creates his/her own flyer and create a screen share to persuade the committee to choose your flyer. The screen share should visually show the flyer and include a verbal explanation regarding why your flyer will best attract the eyes of the parents. Since you are extremely creative, you know that in order to capture the parents’ attention and win this competition, you will need to use color, lines, balance, and contrast visual elements. In your video presentation, be sure to defend your visual choices to the other parents and members of the committee. You know that if you clearly explain why you chose each of these visual elements and how it best attracts the eyes of the parents, you could win this fun competition! Your presentation should be a . The presentation must include a visual and an audio recording using

current and advanced technology.

To design a successful flyer that attracts the attention of parents for the upcoming Field Day event, it is crucial to employ various sensory elements of visual media communication. By utilizing color, lines, balance, and contrast, the flyer can effectively captivate the eyes of the parents and stand out from other promotional materials.

Color plays a significant role in grabbing attention and conveying emotions. For this particular flyer, it is suggested to use vibrant and contrasting colors to create a visually stimulating effect. Bright colors such as red, yellow, and green are commonly associated with excitement and energy, which aligns well with the spirit of a Field Day event. These colors can be employed in the background, fonts, and images to create a dynamic and engaging composition.

In addition to color, lines also contribute to the visual impact of the flyer. By incorporating different types of lines, such as straight, curved, or zigzag, the design can establish a sense of movement and direction. For example, a curved line can be utilized to depict a running track or a playful jump, emphasizing the active nature of Field Day. The creative use of lines can guide the viewers’ eyes and add visual interest to the overall layout.

Achieving balance in the flyer design is essential to ensure a harmonious and visually pleasing composition. There are two types of balance: symmetrical and asymmetrical. Symmetrical balance involves arranging elements equally on both sides of a central axis, creating a sense of stability and formality. Asymmetrical balance, on the other hand, involves arranging elements in an unbalanced but visually appealing way. It can be achieved by distributing elements of different sizes and colors strategically throughout the flyer. By carefully considering the placement of text, images, and graphics, the flyer can achieve a balanced and visually appealing design.

Contrast is another crucial visual element that attracts attention and adds visual excitement. By juxtaposing contrasting elements, such as light and dark, big and small, or smooth and textured, the flyer can create visual drama and increase readability. For example, using a bold and large font for the heading against a plain background creates a strong visual contrast that draws attention to the main message. Similarly, incorporating images with high contrast, such as a vivid photograph against a monochromatic background, can create a striking visual impact.

In the video presentation, it is important to articulate the reasoning behind the chosen visual elements and how they effectively attract the eyes of the parents. Explain the use of color to create an energetic and exciting mood that resonates with the theme of Field Day. Describe the incorporation of different types of lines to depict movement and direct the viewers’ attention. Justify the balance achieved in the design and how it ensures a visually pleasing composition. Finally, elaborate on the contrast used to create visual interest and draw attention to key information.

By employing the sensory elements of visual media communication, such as color, lines, balance, and contrast, in the design of the flyer, it is possible to captivate the attention of parents and stand out in the competition. The effective use of these visual elements will make the flyer visually appealing, engaging, and memorable, ensuring that parents take notice and attend the upcoming Field Day event.