In this Assessment, you will use information from the case scenario below, along with the supporting documents provided, to demonstrate your ability to apply economic concepts to make recommendations for organizational decisions. You are a pharmaceutical executive. You believe that your firm, Ropache, may have developed a promising new drug, Comanapracil, which seems to arrest the progress of breast cancer for 2 years with no significant side effects. Clinical trials suggest that the drug is 100% effective for 2 years. After 2 years, tumor growth resumes at the same rate. Therefore, Comanapracil can only be used for a 2-year course, after which it loses its effectiveness. , , and are assessed in this Competency This Assessment requires submission of two (2) files. Save your files as follows: When you are ready to upload your completed Assessment, use the tab on the top navigation menu. Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively. This assessment has two-parts.  Click each of the items below to complete this assessment. You have been tasked with developing a pricing and marketing strategy for Comanapracil. As you undertake this task, refer to the following resources mentioned above: Create a 10- to 15-slide presentation, for the board of directors, to convince them that Comanapracil is a good investment. The presentation should address the following economic issues related to the marketing of Comanapracil: It is your job to develop a market analysis for four different healthcare markets with unique insurance systems. These four analyses will be contained within one 10- to 11-slide presentation to the board of directors. Your analysis will serve as a basis for deciding which country to market Comanapracil: Create your presentation as follows:

Introduction

As a pharmaceutical executive, it is your responsibility to make strategic decisions to maximize the success of your firm, Ropache. In this assessment, you will be tasked with developing a pricing and marketing strategy for a promising new drug developed by your firm called Comanapracil. The drug has shown potential in arresting the progress of breast cancer for a period of 2 years with minimal side effects. However, after 2 years, tumor growth resumes at the same rate, rendering the drug ineffective.

To convince the board of directors that Comanapracil is a good investment, your presentation should address various economic issues related to the marketing of the drug. Additionally, you will need to conduct a market analysis for four different healthcare markets with unique insurance systems to determine the most suitable country for marketing Comanapracil.

Presentation Outline

I. Introduction
A. Brief overview of Ropache and Comanapracil
B. Purpose of the presentation

II. Economic Issues Related to the Marketing of Comanapracil
A. Pricing Strategy
1. Determining the optimal price for Comanapracil
2. Evaluating price elasticity of demand
3. Considering the competitive landscape and price sensitivity

B. Market Segmentation and Targeting
1. Identifying the target market for Comanapracil
2. Segmenting the market based on demographics, psychographics, and behavior
3. Selecting the most profitable target segments

C. Distribution Strategy
1. Evaluating the different distribution channels for Comanapracil
2. Analyzing the advantages and disadvantages of each channel
3. Selecting the most appropriate distribution strategy

D. Promotion Strategy
1. Developing a promotional campaign for Comanapracil
2. Choosing the appropriate mix of advertising, public relations, and sales promotions
3. Assessing the effectiveness of different promotional tactics

E. Profitability Analysis
1. Estimating the costs and revenues associated with marketing Comanapracil
2. Conducting a break-even analysis to determine the minimum number of units to be sold

III. Market Analysis for Four Different Healthcare Markets
A. Country A
1. Overview of the healthcare system and insurance coverage
2. Market size and growth potential
3. Regulatory environment and barriers to entry

B. Country B
1. Overview of the healthcare system and insurance coverage
2. Market size and growth potential
3. Regulatory environment and barriers to entry

C. Country C
1. Overview of the healthcare system and insurance coverage
2. Market size and growth potential
3. Regulatory environment and barriers to entry

D. Country D
1. Overview of the healthcare system and insurance coverage
2. Market size and growth potential
3. Regulatory environment and barriers to entry

Conclusion

In conclusion, developing a comprehensive pricing and marketing strategy for Comanapracil requires careful consideration of various economic factors. By addressing pricing, market segmentation, distribution, promotion, and profitability analysis, you can ensure the successful launch of the drug. Additionally, conducting a market analysis for different healthcare markets will enable you to identify the most suitable country for marketing Comanapracil. Through this presentation, you will demonstrate your ability to apply economic concepts and make informed recommendations for organizational decisions.