What is social marketing
Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.
In the Healthcare sector, “Social marketing” is an approach to persuade people to accept ideas and attitudes, perform healthy behaviors, refer to health facilities, and receive health products.
Topic: Marketing and Communication.
1. What is social marketing
2. What is the social marketing implication for healthcare practice and practices/institutions competition?